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Tag Archives: Publishing
A Conversation With Kevin Brennan, Part Three
August 26, 2016
Posted by on MP. In your last comment, you mention that you like to think of your books as deceptively simple. You also clearly like “journey” stories. Somewhere I have read that there are only a handful of story plots that drive just about every story ever written. One of those story types is “journey.” It can be a physical journey, a mental journey, a journey to find the truth. There are all sorts of journeys that can form the structure of a story.
Thinking about Fascination, I realized that all of your novels stem from the journey concept. And in Fascination, it seems you have doubled down, or tripled down, on the format. All of the main characters are on journeys of different types, and even many of the minor characters are on journeys of their own. The question is whether this was intentional or whether it just happened. The second question is whether you ever found yourself tempted to go away from the “deceptively simple” structure of the story. There are so many places in Fascination where you could have started to wallow in a scene or a concept. Do you ever want to stay there for a bit and wallow?
KB. I guess when you think about it, most stories are at least partly built on a journey of one kind or another. Sometimes metaphorical, but often literal. That’s because life is that way. When we meet someone, we’re on our journey and they’re on theirs, and we travel along together for a while until our paths head off in different directions.
There’s also the practical fact that, in fiction, the journey is a terrific plot engine. Things have to happen as a matter of course.
I’m not sure all my books are journey tales. Occasional Soulmates not so much. Town Father only partly. Yesterday Road is for sure, but it’s both a physical journey and one through time. My next book is definitely not a journey, though one of the characters fantasizes about one — to get the hell away from her family. (More on that in the coming months …)
On the question of “staying and wallowing,” I’m usually concerned with keeping up a lively pace, so when I do linger a little bit I want to make sure it serves the story well.
Do you have an example of “staying and wallowing” in other books? I don’t think you just mean a digression from the plot. More like longer internal monologues or poignant flashbacks?
MP. A lot of what you say here makes sense. Every story is, in the end, a journey. But what intrigues me about Fascination is just how many journeys there are in this one novel. One could argue that Mason Speck’s piece in this really isn’t a journey, but to me it is. It’s a journey to the life he believes he wants for himself.
Fascination is essentially a physical journey that wraps itself around a whole lot of internal journeys.
When I referred to “staying and wallowing,” what I meant was that there are so many places in which you could have stopped and spend so much energy and detail to explore more in depth one of Sally’s stops along the way. In New Mexico, for instance. There’s detail there for sure, but so many writers would have, could have written an entire novel based on just one of Sally’s stops along the way. That’s what I refer to as “staying and wallowing.” What you seem to have mastered is the ability to bring the reader to a place, raise the questions that place or plot turn brings out, and then moving on to the next, without wasting time or words. It’s one of the things I really appreciate about Fascination. You let the reader decide where they want to wallow rather than forcing it on them.
I don’t necessarily have examples of “staying and wallowing” from other published works. But I will say that it is one of the reasons I’m struggling with my own writing. As I write more, my stories become more complex and I find myself getting far too much into the details. I’d like to avoid the wallowing. 😉
Let’s move to guerrilla publishing. As far as I know, your first novel was published the traditional way. By William Morrow, which is no small thing. But then it seems you left the world of traditional publishing behind and have self-published since then. Is this remotely accurate? Before I get to your guerrilla publishing stage, is there any story there about why you went from the traditional approach to self-publishing?
KB. I see Fascination that way too — a baker’s dozen journeys. Even Matt Damon is on a journey of sorts.
And you’re right about how any of Sally and Clive’s stops along the way could have become its own novel, but I saw this as kind of like “The Game of Life,” that old board game, where you don’t stay in one place very long. Pretty soon you have to spin again.
As for your question about traditional publishing, I’m the first to admit that any writer — or better yet, every writer — would prefer to land a contract with one of the Big Five. The truth is, I was unable to persuade them to take a chance on a second novel. I think I had three different agents after Parts Unknown, and none of them was able to make the sale. So, because I wanted to get my work out into the world, I decided to go indie, and the rest — say it with me — is history. Or my story, anyway.
Bottom line? Them’s the breaks, I guess. At least I can publish my books on my own terms now, on my schedule. And I’ve enjoyed it too.
MP. Well, if it’s like the game of Life, where are all of the kids? Oh wait, scratch that.
I wonder if we writers are making a mistake in our belief in the holy grail of a publishing contract. It’s kind of what motivated me to self-publish initially and why I still aim towards that with my future efforts. There is something about traditional publishing that seems to be just a one-in-a-zillion crap shoot. Unfortunately, self-publshing has become the same thing. There are so many of us writers now publishing their own works, it seems impossible to make the noise that will create the attention to really attract an audience. It’s particularly difficult when you try to occupy some space on the literary fiction shelf as you and I do. It seems to be a forgotten genre in the world of indie publishing.
So, you indie published in the traditional way for a few books and now you’ve launched this book via what you have termed guerrilla publishing. I know you’ve blogged about this on your own site, but for anybody visiting my site who doesn’t know about you, can you explain what guerrilla publishing is and why you decided to try it?
KB. I do think the nature of traditional publishing has changed over the last ten to fifteen years. As a bastion of literary fiction, it was geared toward building writers’ careers, so there was no expectation that a debut novelist had to sell a lot of copies. As my own agent told me, publishers didn’t expect writers to have much of a following till their fourth or fifth novel. It’s different now. If you don’t hit that home run on your first at bat, it’s back to the minors for you.
So that’s why indie was attractive, but you’re totally right on two counts: that the field is unbelievably crowded now and that there’s not very much literary fiction in the indie world. What there is seems really hard to find, except by word of mouth.
And that’s why I landed on #guerrillapublishing (I use the hashtag in case it catches on over at Twitter …) as an alternative. To my mind, #guerrillapublishing is simply a way of getting books out into the world without relying on anyone but ourselves as writers. No corporate platforms, no cover designers (unless you want to use one), no ebook formatters. And, like the old Soviet samizdat, where people passed around typed copies of banned books, this work is completely dependent on the efforts of readers to spread the word. If they like it, they tell someone else about it.
But another interesting slant here is that readers buy the book directly from me, via PayPal. I sign and inscribe each copy to the buyer (electronically, anyway), and deliver the book myself. It’s hands on. Plus, if you have any trouble getting the book onto your e-reader, I’ll walk you through it because I want you to read this book.
Who knows, this might be my only #guerrillapublishing attempt, but Fascination felt like the right kind of project to experiment with.
MP. Your description of the why of #guerrillapublishing is exactly why I came up with the idea for myself a couple of years ago. After my second indie-published novel, which was much more literary than the first, completely and totally failed to attract any readers beyond people who knew me or followed my blog, I despaired. And then there is the fact that the reading public basically expects that indie authors will charge a minimal amount for their book — or nothing at all. And I despaired again. A potential solution to all of that despair is what you have done with #guerrillapublishing. Sell directly. Cut out the middlemen, Amazon, the publishers, the agents. Charge what you can, or invite the reader to pay what they believe your work is worth, and keep it for yourself, instead of the fraction you get through all of the other avenues.
There has got to be a better way for this to work for both the reader and the writer. I hope your experiment opens some doors.
So, let me end our conversation here. Not that the conversation you and I have about writing and publishing will end, but this small chapter of it needs to close. One final question for you … is there anything else you want readers to know about Fascination and #guerrillapublishing? Here’s your chance.
KB. I would add to everything we’ve already talked about that I hope readers out there — and maybe writers too — can become more open-minded about what books can be and where they can be found. With all of the tools available to us now, writers don’t have to limit themselves to traditional publishing or to the Amazon model — not if those don’t suit their needs or their material. We can publish on our blogs, via Tweets, on thumb drives — the possibilities are many, and many of them might just be better for the author than the current models.
As I say about Fascination, you don’t know till you try.
Amazon vs. Hachette
August 9, 2014
Posted by on For several months now, Amazon and Hachette (one of the largest book publishers in the world) have been at war over e-book prices. As far as I know, Amazon has been relatively quiet about the situation, letting Hachette and its supporters win the PR campaign. Until now. What follows is an email I received from “The Amazon Books Team.”
I have extremely mixed feelings about this. On the one hand, Amazon has far too much power in the world of book publishing these days. On the other, I’m disgusted by the prices the big publishers charge for e-books. On the other other, I have a real problem with how Amazon is using its power here — delaying delivery of books not because the book isn’t available but because it can — which only punishes authors and readers. On the other other other, traditional publishers have become dinosaurs trying to stave off extinction and they’re not looking too good these days.
If, as the email states, this is about Amazon’s trying to get publishers to lower those e-book prices, then I’m all for it. Problem is I just don’t trust Amazon enough to believe that’s what it’s all about. I also have a real problem with Amazon calling their effort Readers United. I’m sorry, Amazon is a business, a huge business that is concerned only with maximizing its profit. Anyway, here’s the email…
Dear KDP Author,
Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year.
With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion.
Well… history doesn’t repeat itself, but it does rhyme.
Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive.
Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers.
The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books.
Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive.
Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We’ve quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.
But when a thing has been done a certain way for a long time, resisting change can be a reflexive instinct, and the powerful interests of the status quo are hard to move. It was never in George Orwell’s interest to suppress paperback books – he was wrong about that.
And despite what some would have you believe, authors are not united on this issue. When the Authors Guild recently wrote on this, they titled their post: “Amazon-Hachette Debate Yields Diverse Opinions Among Authors” (the comments to this post are worth a read). A petition started by another group of authors and aimed at Hachette, titled “Stop Fighting Low Prices and Fair Wages,” garnered over 7,600 signatures. And there are myriad articles and posts, by authors and readers alike, supporting us in our effort to keep prices low and build a healthy reading culture. Author David Gaughran’s recent interview is another piece worth reading.
We recognize that writers reasonably want to be left out of a dispute between large companies. Some have suggested that we “just talk.” We tried that. Hachette spent three months stonewalling and only grudgingly began to even acknowledge our concerns when we took action to reduce sales of their titles in our store. Since then Amazon has made three separate offers to Hachette to take authors out of the middle. We first suggested that we (Amazon and Hachette) jointly make author royalties whole during the term of the dispute. Then we suggested that authors receive 100% of all sales of their titles until this dispute is resolved. Then we suggested that we would return to normal business operations if Amazon and Hachette’s normal share of revenue went to a literacy charity. But Hachette, and their parent company Lagardere, have quickly and repeatedly dismissed these offers even though e-books represent 1% of their revenues and they could easily agree to do so. They believe they get leverage from keeping their authors in the middle.
We will never give up our fight for reasonable e-book prices. We know making books more affordable is good for book culture. We’d like your help. Please email Hachette and copy us.
Hachette CEO, Michael Pietsch: Michael.Pietsch@hbgusa.com
Copy us at: readers-united@amazon.com
Please consider including these points:
– We have noted your illegal collusion. Please stop working so hard to overcharge for ebooks. They can and should be less expensive.
– Lowering e-book prices will help – not hurt – the reading culture, just like paperbacks did.
– Stop using your authors as leverage and accept one of Amazon’s offers to take them out of the middle.
– Especially if you’re an author yourself: Remind them that authors are not united on this issue.
Thanks for your support.
The Amazon Books Team
P.S. You can also find this letter at www.readersunited.com
Today’s Publishing Question
March 31, 2014
Posted by on Does anybody out there know if purchases made via the CreateSpace eStore count as sales in the super-secret Amazon sales algorithms?
Kindle Publishing Question
March 30, 2014
Posted by on For all of you self-published authors who have published via Kindle Direct Publishing …
I’m trying to publish Zoe’s book and have run into a snag. In the opening chapter, the Kindle version has a page or two where the paragraphs are all indented much more significantly than normal. Checking the source document shows those indents at the normal measure and nothing in the formatting of the source document that would suggest a reason for the different in those paragraphs.
I’ve uploaded it as a Word document. I tried as a PDF and that eliminated all indents and spacing between paragraphs and looked horrible.
Any of you run across this? Any ideas for how to fix the formatting in that chapter?