I’ve Been Snookered
August 2, 2015
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I’ve written before about how much I love my beer. It’s been years, however, since I’ve willingly drunk from the mass-producers. With all of the craft brewing and microbreweries around, there’s no reason to drink the swill from Budweiser, Coors, et al.
Sadly, some of the craft brewers have been bought by the big guys over the years. That’s not to say the craft brewers work will suffer, but, you know, you’ve got to wonder. Unfortunately, even if Budweiser or Coors owns a craft brewer, it’s not easy to find that out from the label. They hide their involvement, which increases the concern, you know what I mean.
So, I’m in the grocery store a few hours ago. I see a six-pack of something new that I’ve never seen before. It’s a lager from Resignation Brewery. On the label, they have a rebellious slogan — Resign from the Routine. I looked around on the label some more to make sure I wasn’t buying a beer marketed as a craft beer but manufactured by one of the mass producers. I didn’t see anything. But still I wondered. Other than the rebellious slogan, the packaging screamed Budweiser or Coors. There’s something about craft brewers and their label and packaging design that can jump out at a person. Their designs are trendy, snarky, artistic. The mass producers? Eh, not so much.
So, I bought a six pack of the aforementioned Gold Lager. Took it home. Fridged it for a couple of hours. I just opened one and poured it into my frosted glass. And looked a closer look at the label. It’s brewed by Red Hook Brewery — which was one of the original craft brewers to make it big. And which was bought by Anheuser-Busch a number of years ago. The Anheuser-Busch that makes Budweiser and all its progeny. Sigh.
The beer tastes like a slightly better version of Budweiser. Craft beer it aint. Sigh.
In other news, I wrote this post while taking a break from writing. Working on Northville Five and Dime, Part Two. Wish me luck.